For example, when you say, "Find us on Facebook" and link to your Facebook Page, it's appropriate to use the "f" logo. The "f" logo can also refer to content from Facebook or your product's integration with Facebook. Never use the Facebook wordmark. The "f" logo may be used alone or alongside other social icons.
It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.
DO use the "f" logo to refer to your presence on Facebook, such as your Page, profile, group or event. DO include a clear call-to-action that communicates your use of Facebook e. DON'T animate or fabricate physical objects in the form of the "f" logo. DON'T modify the "f" logo in any way, such as by changing the design, scale or color.
HEX and RGB values are used for digital applications such as websites, online banners, video end cards, digital billboards, etc. CMYK should be used in offset and digital printing, i. PMS should be used for offset printing only. Use PMS for applications like screen printing, letterhead, letterpress, and any place where a spot color is used. If you use Facebook brand assets in TV, digital advertising or print packaging, you must submit your creative to the Facebook team for review, prior to launch.
If you're a Facebook partner or working on a Facebook sponsorship, please speak to your Facebook contact. They will provide brand guidance and permission as required. When developing creative for advertising on Facebook, follow Ad Policy guidelines at facebook.
If you wish to use an animated or 3D concept in your Facebook ad, don't incorporate any Facebook brand assets, icons, UI, elements of the UI, or any elements that may resemble Facebook or its products. We encourage you to be creative in your ads by showing special effects or animation in your video without using the Facebook UI your Facebook contact.
Facebook does not permit or license any of its assets for use on merchandise or other products, such as clothing, hats or mugs. Facebook brand assets should not be the most prominent feature of your marketing creative so as to imply partnership, sponsorship or endorsement. This applies to materials associated with pornography, illegal activities, or materials that violate the Facebook terms.
Creative showing Facebook assets in a negative context will not be approved. Advertising appearing on our products will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Facebook's advertising policies. When developing creative for advertising on Facebook, follow Ad Policy guidelines.
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