Nowadays, I so do you, and now have access to many helpful tools. Whether you are a first-time author or have recently transferred your backlist to digital formats, you can sell eBooks offline.
Set up your author table as you normally would and let readers know with the proper signage that they can purchase digital books on the spot, and even start reading them right there. Autographed bookplates for a reader's Kindle or Nook, PDF files of the title page or cover with signature, and autographed cover postcards are a few ideas you can consider. With more readers interested in eBooks, you increase the opportunity to sell at fairs, conventions, and other events.
Don't by shy in plugging your eBooks alongside your print titles. You may find the sales eclipse the paperbacks. There are both good and bad promoters of eBooks online. As a writer of a couple of eBooks and a few online articles, I get emails from people wishing to promote my eBook on their websites. The online marketers attempt to coax me into allowing them the use of my eBook on their website, including the pages and text, by promising to help me market my company, through links back to my website.
Not be an egomaniac, but my company is very highly ranked under my target market keywords and has been since We know what we are doing and certainly do not need anyone's help doing it. It just fries me all these worthless amateurs telling us they are going to promote our business. Not only do we not need anymore business, it is a slap in the face to think they can do it better than us, as we have been doing it and doing better than any of our competitors for a decade online.
The car wash fundraiser book that I wrote was written to help people, not market our company. I think most of the industry of Internet promoting eBook whores are sick, sure some are legitimate, but they are far and few between. Many are simply scum, they promote crap, put up garbage and hype all over the Internet so you cannot find anything when searching. If eBook marketers put my book on their site, they lessen my number one Google Search Engine ranking "Car Wash Fundraisers" and re-direct traffic to their site.
So they can sell junk on their site and re-direct customers who are interested in my "Free Online eBook" for some expensive hype eBook on how to make a million dollars in your underwear stuffing envelopes 2-hours a day; 3-days per week while watching the new and improved "Buns of Steal Video" and you can have all this and more with free Ginzu Knives if you order now; operators are standing by? Yah right! Additionally many of these websites are very salesy and they sell crap and dupe people.
My information is to help people not screw them into buying some inflated worthless trinkets on the Internet. I am fed up with this BS. And anyone who is legitimate on the Internet selling quality and informational eBooks ought to be upset as well. If you are assisting folks who sell eBooks in anyway you need to be sure that the people you associate with, do not associate with other people who are scam artists.
I hate scammers, they piss me off and sell crap on the Internet and trick people making it hard for real decent people on the Internet.
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